Broadband News: Sky announces launch of new internet TV service in the UK
Having just released their quarterly results, the UK’s pay TV service Sky, have announced they will be launching a brand new internet TV service. The new service is being made available to anyone in the country with a broadband connection.
This announcement comes despite the UK multimedia giant adding over 100,000 new subscribers and achieving its “highest ever first-half adjusted operating profit”, Sky has described the new service as being aimed at the approximate 13 million UK households who don’t currently subscribe to pay TV, with access available via “PC, laptop, tablet, Smartphone, games console or connected TV.”
Initially the service will only offer Sky Movies on demand, eventually joined by sports and entertainment options later, offering consumers the choice of access based on either monthly unlimited subscription or “pay-as-you-go” pricing. Sky will continue to offer its basic services, and will continue to develop its existing Sky Go product for standard pay-TV subscriber.
Although the service has yet to be released, it seems as though this will be a worthy introduction into the consistently growing TV/film on-demand market place. This is surely unwelcome news for competitors such as Lovefilm and the recent UK entrant Netflix.
There are sure to be plenty of questions from consumers about what this service will men to those that cut the cord from a pay TV service to go purely online. Set for release in the first half of this year it won’t be long before current subscribers and new consumers get to find out.