Google Backs Down From European Commission Investigation
Two years ago, The European Commission started taking a closer interest in Google’s market dominance after receiving substantial complaints from its rivals.
Today a Google spokesperson announced that they would be looking to redress some of their business practices to fall in line with the European Commission’s concerns.
So far the European Commission have highlighted concerns in Google favouring its own services in search results, the management of adverts appearing next to search results as they are displayed, how it displays third party web content and how its business practices affect access to buy advertising on rival networks.
ICOMP (The Initiative for a Competitive Online Marketplace) were pleased with the announcement however we can only wonder as to ICOMP’s motives when a key partner in the venture, Microsoft, are set to benefit significantly from these changes in their own advertising ventures.